NewsCred

As a freelance writer for NewsCred, I was the copywriter on a whitepaper called The Power of Visual Storytelling. It got turned into a Ceros microsite, as well as a SlideShare, and loads of other follow-up content.

I also create content for a range of NewsCred’s clients, including Getty Images, Verizon, AT&T, Staples, Epson and others.

You can find more of my work on Insights, the company’s blog. Here, I organize my contributions by theme: Visual Storytelling, Interviews, Thought Leadership,

 

Visual Storytelling

How to Curate Images for Content Marketing

The Power of Branded Illustrations + Animation in Content Marketing

 

How Projection Mapping Creates Incredible Content Marketing Experiences

 

Why Brand Mascots are Stellar Storytellers for Content Marketing

 

Annual Reports That Double as Content Marketing

 

5 Elements of Successful Email Marketing Design

 

The Power of Typography in Content Marketing

 

 

 

Interviews

How The Infatuation Built a Passionate Community of Millions of Food Lovers

 

How to Write Viral Headlines + Amplify Content: Q+A with BuzzSumo Director Steve Rayson

 

Q+A: HP’s George Webster on Why Company Culture Drives Content Marketing Success

 

No Reservations: Anthony Bourdain’s Next Adventure in Content

 

How Monster’s Margaret Magnarelli Uses Content to Bring Humanity to Job Hunting

 

Droga5’s Andrew Essex: Marketers Need to ‘Produce Premium Content’

 

Virgin Is Set to Take Over the Hotel Industry… And It’s Going to Be Awesome

 

Content for the Conscious Shopper: A Conversation with Zady Co-Founder Maxine Bédat

 

Never Stop Exploring: The North Face Goes “Far Out” with Content Marketing

 

Why Smirnoff’s Global Director is Betting Big on EDM + Video Content Marketing

 

What’s the Deal With Digital Disruption? Just Ask Dell’s Stephanie Losee

 

Expect More: Hitting the Mark with Target’s Dustee Jenkins

 

How #FollowYourNOLA Used Content Marketing to Put New Orleans Back on the Map

 

Meet MediaMath: The Answer to Your Programmatic Prayers

 

SAP’s Celia Brown Shares How B2B Brands Can “Win the Moment” with Content + Social

 

 

 

Thought Leadership

How Augmented Reality (AR) is Shaping Content Marketing Experiences

 

 

AI Applications That Are Changing the Face of Content Marketing 

 

3 Brands Marking Comebacks Through Content Marketing

 

The Value of Mission-Driven Content Marketing

 

Content Marketing Personalization: 4 Brands’ Winning Tactics

 

Work Hard + Be Brave: Spotlight on Storyteller Extraordinaire Casey Neistat

Leaning In: What’s the Deal with “Feminist” Marketing?

 

Is This Cultural Moment Right for Your Brand? Real-Time Marketing in Action

 

Move Over Millennials: Why Marketers Should Make Room for Generation Z

The ROI of Good Design

 

Event Coverage

BuzzFeed CEO Jonah Peretti: Creating a Media Empire with a “Marriage Between Data and Creativity”

 

Spotify’s Creative Director Rich Frankel Shares How to “Set Your Brand to a Beat”

 

#ThinkContent & Look Ahead: What Marketing + Technology Mean for the Future of Publishing

 

#ThinkContent: Extreme Marketing with Red Bull’s Ian Trombetta and Greg Jacobs

 

Better, Faster, Stronger: Design, Technology and the Future of Marketing at GA

 

 

Brand Spotlights

Content Marketing in High Gear: Why Audi’s Set to Finish First

Virgin Holidays: Making Vacations Last a Lifetime with Memorable Marketing

On the Rise: easyJet Soars with a Marketing Makeover

Lush Cosmetics: Marketing for a Cause

Shock Value Marketing: Who Gives a FCUK?

Costa Serves Up a Cup of Clever Content Marketing

British Airways Takes Risks and Reaps Rewards

Everyday Value: Tesco’s Customer-Care Content Marketing

Burberry’s Rise to Digital Content Marketing Darling

How Oxfam is Using Engaging Marketing to Change the World