As head of content at Setka, I was tasked with prepping the company for their western market product launch, priming the brand for an eventual acquisition by TinyMCE. Here’s an overview of what I did during my time on the job:
- Led content strategy and execution
- Wrote, edited and transcreated all articles, case studies and on-site copy for setka.io, its help center and two adjoining publications (Áccent and Setka Blog)
- Conceptualized and created eBooks and other educational resources
- Created all UX copy for Setka Editor
- Created brand, editorial and style guidelines
- Managed designers and freelancers
My Stories
10 Insights on the State of Visual Storytelling
Women in Design: Superheroes, Legends & Rising Stars
Do Less Better: Intercom’s John Collins on the Power of Visual Design in Content Creation
The Ultimate Guide to Scroll-Activated Animations
Mission-Driven Design with Illustrator Extraordinaire Kate Bingaman-Burt
How to Pick the Perfect Image – Even When It’s Stock Photography
Verbal Design: Attracting Audiences with Words + Visuals
Using Visuals & Imagery to Improve Content Engagement
Improving Content Comprehension with Layouts
Case Studies
Client Success Stories: Reveal from the Center for Investigative Journalism
Client Success Stories: Robb Report Singapore
Company News
Magento x Setka Editor: Visual Design for eCommerce Content
Introducing Easy Image Editing Inside Setka Editor
Enhanced Symbols Revealed Within Setka Editor
Easily Customizable Content Layouts + Design for Mobile
Bring Your Content to Life with New Animation Features
#AMPConf Celebrates WP Innovations, Improved UX + Instant Load Times [Recap]
Drupal Makes Way for Setka Editor Module
Unsplash x Setka: Source Top Quality Images Right Inside Your CMS
Say Hello to Setka Editor 2.0
Setka Introduces Live Chat Within Editor
Ghost Welcomes Setka Editor Integration
Commissioned and Edited
4 Steps to a Standout Visual Language for Your B2B Brand
How Design Builds Company Culture and Boosts Employee Engagement
4 Simple Editing Tricks to Elevate Your Blog Imagery
5 Design Solutions for Visual First Content Marketing
5 Mobile Design Fundamentals to Engage Any Audience
Best of HR Blogs: How Effective Design Builds People-First Resources
