Setka

As head of content at Setka Editor, I was tasked with prepping the company for a Western product launch. Here’s an overview of what I did in my year on the job:

  •  Led content strategy and execution for Setka Editor’s western launch
  • Wrote, edited and transcreated all articles, case studies and on-site copy for setka.io, its help center and two adjoining publications (Áccent and Setka Blog)
  • Conceptualized and created eBooks and other educational resources
  • Created all UX copy for Setka Editor
  • Created brand, editorial and style guidelines
  • Managed designers and freelancers

 

My Stories

10 Insights on the State of Visual Storytelling in 2019

 

Women in Design: Superheroes, Legends & Rising Stars

 

Do Less Better: Intercom’s John Collins on the Power of Visual Design in Content Creation

 

The Ultimate Guide to Scroll-Activated Animations

 

Mission-Driven Design with Illustrator Extraordinaire Kate Bingaman-Burt

 

How to Pick the Perfect Image – Even When It’s Stock Photography

 

Verbal Design: Attracting Audiences with Words + Visuals

 

Using Visuals & Imagery to Improve Content Engagement

 

Improving Content Comprehension with Layouts

 

Case Studies

Client Success Stories: Reveal from the Center for Investigative Journalism

Client Success Stories: Robb Report Singapore

 

 

Company News

Magento x Setka Editor: Visual Design for eCommerce Content

Introducing Easy Image Editing Inside Setka Editor

 

Enhanced Symbols Revealed Within Setka Editor

 

Easily Customizable Content Layouts + Design for Mobile

 

Bring Your Content to Life with New Animation Features

 

#AMPConf Celebrates WP Innovations, Improved UX + Instant Load Times [Recap]

 

Drupal Makes Way for Setka Editor Module

 

Unsplash x Setka: Source Top Quality Images Right Inside Your CMS

 

Say Hello to Setka Editor 2.0

 

Setka Introduces Live Chat Within Editor

 

Ghost Welcomes Setka Editor Integration

 

 

Commissioned and Edited

4 Steps to a Standout Visual Language for Your B2B Brand

How Design Builds Company Culture and Boosts Employee Engagement

4 Simple Editing Tricks to Elevate Your Blog Imagery

5 Design Solutions for Visual First Content Marketing

5 Mobile Design Fundamentals to Engage Any Audience

Best of HR Blogs: How Effective Design Builds People-First Resources