Context
A conference theme shapes every talk, every conversation and every piece of content that comes out of the event. Getting it right matters.
Contribution
The IxDA team asked me to develop a theme for Interaction Week 2020. I came up with “A New Dawn” — a line that worked as a slogan, a hashtag and a conceptual anchor for keynote talks by globally renowned design thought leaders.
Outcome
The theme trended as a hashtag within the design community and became a starting point for multiple keynote presentations. A long-term working relationship followed — spanning naming, content marketing, editing and UX writing.
“I was grateful to have Anastasia’s creative writing skills contribute to IxDA’s Interaction 20 design conference. She named our theme, “A New Dawn,” which was so successful it was trending as a hashtag amongst our community, and even used as a starting point for keynote talks by globally renowned design thought leaders. She is a resource I turn to time and again for input, in particular for naming, but also for content marketing, editing and UX writing.” – Julie Blitzer, Expert Associate Partner, Design at Bain & Company
What I worked on
Naming · Theme development · Conference branding
