As head of content at Setka, I was tasked with prepping the company for their western market product launch, priming the brand for an eventual acquisition by TinyMCE. Here’s an overview of what I did during my time on the job:

  •  Led content strategy and execution 
  • Wrote, edited and transcreated all articles, case studies and on-site copy for, its help center and two adjoining publications (Áccent and Setka Blog)
  • Conceptualized and created eBooks and other educational resources
  • Created all UX copy for Setka Editor
  • Created brand, editorial and style guidelines
  • Managed designers and freelancers


My Stories

10 Insights on the State of Visual Storytelling


Women in Design: Superheroes, Legends & Rising Stars


Do Less Better: Intercom’s John Collins on the Power of Visual Design in Content Creation


The Ultimate Guide to Scroll-Activated Animations


Mission-Driven Design with Illustrator Extraordinaire Kate Bingaman-Burt


How to Pick the Perfect Image – Even When It’s Stock Photography


Verbal Design: Attracting Audiences with Words + Visuals


Using Visuals & Imagery to Improve Content Engagement


Improving Content Comprehension with Layouts


Case Studies

Client Success Stories: Reveal from the Center for Investigative Journalism

Client Success Stories: Robb Report Singapore



Company News

Magento x Setka Editor: Visual Design for eCommerce Content

Introducing Easy Image Editing Inside Setka Editor


Enhanced Symbols Revealed Within Setka Editor


Easily Customizable Content Layouts + Design for Mobile


Bring Your Content to Life with New Animation Features


#AMPConf Celebrates WP Innovations, Improved UX + Instant Load Times [Recap]


Drupal Makes Way for Setka Editor Module


Unsplash x Setka: Source Top Quality Images Right Inside Your CMS


Say Hello to Setka Editor 2.0


Setka Introduces Live Chat Within Editor


Ghost Welcomes Setka Editor Integration



Commissioned and Edited

4 Steps to a Standout Visual Language for Your B2B Brand

How Design Builds Company Culture and Boosts Employee Engagement

4 Simple Editing Tricks to Elevate Your Blog Imagery

5 Design Solutions for Visual First Content Marketing

5 Mobile Design Fundamentals to Engage Any Audience

Best of HR Blogs: How Effective Design Builds People-First Resources