Role
Writer & Visual Storytelling Specialist
Context
Five years as a contributor to Getty Images as well as iStock, through my time with NewsCred and Industry Dive.
Contribution
I wrote across several content formats including trend reports, visual insight articles and search guides, on subjects ranging from digital marketing and curatorial best practices to color theory, psychology and creative branding. I also wrote The Power of Visual Storytelling, a white paper on visual marketing.
Outcome
The content partnership survived three different engagement structures over five years — NewsCred, an independent agency, then Industry Dive — without a gap in the work. And that white paper became a cornerstone piece at the time, cited in other thought leadership content and repackaged into a SlideShare deck that’s drawn nearly 120,000 views.
Select Work
Ceros site: The Power of Visual Storytelling
eBook: Visual Identity 101
ebook: Using Imagery in Digital Marketing 101
Blog articles:
Why Video Is a Must-Have for Any Creative Strategy
How to Use Vectors in Your Next Marketing Project
How A/B Testing Can Improve Your Social Media Advertising
Archived Work
Trend Reports: Getty Images Trends Team Makes 2017 Predictions · Visual Trends 2016 Mid-Year Report · Apple Makes a Mess of Color with New MacBook Pro · 10 Travel Trends, in Images · Is Your Creative Strategy Stuck in the Past?
Visual & Audio Insights: 360° Imagery and the Power of Immersive Storytelling · Beyond Instagram: Standing Out in a Sea of Sameness · Audio Branding: Using Music + Sound in Your Marketing Projects · What to Consider When Using Archival Images In Your Projects
Search & Utility: In Praise of the Peculiar: How and Why to Use Surreal Images · Outsider In: Celebrating the Outspoken, the Outré and the Rebel · Extended Human: Illustrating the Future of Mankind · Minimal Matters: Streamline Your Content with Visual Simplicity
eBooks: Editorial Calendar 101 · The Ultimate Guide to Optimizing Your Creative Ads
