As a content creator for Industry Dive, I consult, copyedit and contribute articles to studioID’s brand-to-demand insights blog, springboard.
2025
Content Marketing + Demand Gen Predictions for 2025 (And How to Navigate Them)
Changing Tides: 5 Cultural Shifts That Will Define Marketing in 2025
2024
The Human Element: 3 Brand Campaigns Demystifying AI + Advanced Tech
6 Marketing Nightmares (And How to Make Sure They Don’t Happen to You)
Scary Good: 5 of the Best Fall Marketing Campaigns of 2024
Fervent Fandoms: How Marketers Can Tap into Stans + Pop Culture
10 Ways Marketers Can Overcome Creative Blocks and Get Unstuck
8 Tactics to Build the Ultimate Sales-Marketing Feedback Loop
6 Unexpected Brand Partnerships Making Waves in 2024
5 Trends Dominating Modern Marketing
Lead Scoring 101: What It Is and How To Do It Well
How to Seize Cultural Moments in Your Marketing
Brand Champions: The 4 Best Sports Marketing Campaigns of 2024
America’s Sweethearts: 2024’s Most Trusted Brands
Celebrating Pride Month: 3 Standout Brand Campaigns of 2024
3 Critical Challenges Confronting B2B Leaders in 2024
Unscripted, Unfiltered: 3 Brands Telling It Like It Is in 2024
The 4 Best Branded Videos We’ve Seen So Far in 2024
The Dark Side of Content Marketing
4 Visual + Design Trends Shaping Content Marketing in 2024
Cue the Comedy: 3 Brand Campaigns Making People Laugh in 2024
Marketing in an Election Year: What You Need to Know and Consider
Beyond Black History Month: 3 Brands Honoring Black Heritage in 2024
SHRM’s CMO Talks 4 Ways to Win the Content Marketing Continuum
4 Brands Upping the Ante on Creativity + Storytelling in 2024
springboard Top 50 Content Marketing Brands of 2023
2023
5 Ways Marketing and Sales Teams Can Thrive During a Recession
GPT vs. Content Marketers: Who Came Out on Top?
After the Event: 4 Tactics to Convert Event Leads into Clients
6 Mission-Critical Content Marketing Statistics for 2023
Rising & Falling: 2023 Marketing Trends Worthy of Your Time
4 SEO Updates to Keep on Your Radar in 2023
Video Marketing Trends That Actually Matter in 2023
Content Marketing in 2022: A Retrospective and Signs of What’s to Come
4 Brands Leading Future-Focused Content Marketing Strategies
3 Myths About Creativity in B2B Marketing
6 Ways to Build Trust With Your B2B Audience
3 Brands That Understand and Underscore Transparency
Radical Transparency: Pfizer’s Approach to Developing Earned Trust with Content Marketing
5 Creative Brand Campaigns Pushing the Envelope
3 Myths About Creativity in B2B Marketing
The Backbone of Experiential Marketing: Airtight Content Strategy
6 Sessions You Can’t Miss at Content Marketing World 2022
How to Adjust Your Marketing Messaging in a Tough Economy
Content Marketing: The Current Economic Outlook
How Marketers Can Honor Awareness Months + Holidays With Tact
3 Brand Campaigns that Reflect the Spirit of Pride Month
4 Keys to Addressing Today’s Audiences Authentically
What is Human-to-Human Marketing? And How Can Today’s Brands Achieve It?
3 B2B Marketing Campaigns Capturing Today’s Content Climate
7 Need-to-Know Statistics for Content Marketers in 2022
3 Brands Commemorating Black History Month the Right Way
Choosing Between Gated vs. Ungated Content
3 Strategies for Making the Most of User-Generated Content in B2B Marketing
Roundup: Top 3 Content Marketing Trends to Watch in 2022
4 Tips to Better Engage Gen Z with Content Marketing in 2022
The Only Content Marketing Strategy Worth Doing
10 Steps to Optimize Your Content Marketing Program for ROI
How LinkedIn Is Using Blogs to Build Diversity Against a Backdrop of Growth
Busting the Myths of Creative Content with Adobe
Tech Trends Dominating the Content Marketing Landscape
4 Forces Shaping Visual Storytelling + Content Marketing Today
The Power of Branded Illustration + Animation in Content Marketing
How Augmented Reality is Shaping Content Marketing Experiences
Why Brand Mascots are Stellar Storytellers for Content Marketing
What Marketers Can Learn from the Newsroom
