Context

B2B content marketing only works if the writer actually understands the space. For over a decade, I’ve written about audience behavior, marketing strategy, data and media trends for the platforms and clients that shape how B2B marketers think and work.

Contribution

A 12+ year content partnership spanning NewsCred, Welcome (acquired by Optimizely), Industry Dive and Informa TechTarget, writing thought leadership and editorial content for enterprise clients including Getty Images, Verizon, DIRECTV, Staples and Epson. My work focused on translating audience data, research and industry trends into content that earns attention and drives engagement, covering topics from demand generation and content strategy to cultural marketing and media measurement.

Outcome

A long-term trusted partnership across several platform iterations and a body of work that’s still being published. Selected recent pieces at Informa TechTarget are linked below.

“Anastasia’s creative thinking, international expertise, and thoughtful analysis of branded content has been a huge asset to our marketing team. She approaches all projects with enthusiasm, and is consistently punctual and self-managing. I have no doubt that she would be a fantastic addition to any editorial or marketing team. We’re looking forward to many more projects with her!” – Kendall Thornton, Senior Director, Office of the CEO at Salesforce (formerly at NewsCred)

What I worked on

Thought leadership · Editorial content · Audience behavior · Marketing trends · Media strategy · Branded content · Long and short form