As a freelance writer for NewsCred, I was the copywriter on a whitepaper called The Power of Visual Storytelling. It got turned into a Ceros microsite, as well as a SlideShare, and loads of other follow-up content.

I also created content for a range of  the agency’s clients, including Getty Images, Verizon, AT&T, Staples, and Epson, and continue to work with Industry Dive, the company that acquired NewsCred in 2019.

A selection of my articles for NewsCred have been archived on Business2Community:

Thought Leadership

• Move Over Millennials: Why Marketers Should Make Room for Gen Z

  

• The ROI of Good Design

  

• Mobile Engagement: How to Build an App that Puts Your Customers First

  

• The Struggle is Real: Content Marketing Blockers and Success Stories in 2015

  

• What the Hell is Ello and Why Should Brands Care?

  

Interviews & Recaps

• Never Stop Exploring: The North Face Goes “Far Out” with Content Marketing

  

• Spotify’s Creative Director Rich Frankel on How to “Set Your Brand to a Beat”

  

• How #FollowYourNOLA Used Content Marketing to Put New Orleans Back on the Map

  

• BuzzFeed CEO Jonah Peretti: Creating a Media Empire with a “Marriage Between Data and Creativity”

  

• Expect More: Hitting the Mark with Target’s Dustee Jenkins

  

• What Not to Write: How to Give Your Content Marketing Strategy a Makeover

  

Brand Spotlights

• Shock Value Marketing: Who Gives a FCUK?

  

• 4 Brands Driving Traffic and Sales with User Generated Content

  

• Virgin Atlantic Flies High on Content Innovation

  

• Burberry’s Rise to Digital Content Marketing Darling

  

• Costa Serves Up a Cup of Clever Content Marketing