Role
Content Marketing Manager
Context
The Customer Edge was SAP’s attempt to build something most enterprise software companies don’t have: a digital publication with a genuine editorial identity in the commerce and retail space.
Contribution
I set content strategy and visual direction and wrote the editorial guidelines the publication used as its standard. I also produced ad copy for SAP’s software and services, and contributed bylined articles across SAP properties including The Digitalist and The Future of Customer Engagement and Experience.
Outcome
My work won the Customer Edge a CMI Content Marketing Award for Best New Digital Publication.
