Context

Consumer spirits brands live on personality and aesthetic — and Instagram is where that personality either lands or disappears into the feed.

Contribution

As social media manager for Plymouth Gin via the influencer marketing agency Obviously, I handled full content creation across Instagram, Facebook and Twitter — writing copy for all platforms, sourcing imagery from stock libraries and influencers, and contributing my own photography. I also contributed to the #PlymouthExplorer campaign alongside the broader influencer team.

Outcome

Grew the brand’s Instagram audience by over 20,000 followers in just over a year. The #PlymouthExplorer campaign generated 23 million impressions. The Lauren Ross testimonial also comes from this engagement.

“Anastasia brings so many things to writing projects: an editorial eye, writing talent, and a lot of enthusiasm. She’s always proactively looking for creative ways to make a project better, something I appreciated a lot while managing hundreds of social posts a month. Anastasia is someone I take with me wherever I can, and I frequently recommend her to colleagues and clients. I wholeheartedly endorse her (besides being an excellent writer, she’s also a good person).”- Lauren Ross, Sr. Director of Customer Success at StackHawk, formerly at Obviously

What I worked on

Social media copy · Content creation · Image sourcing · Influencer collaboration · Campaign copywriting