Context

Research-rich reports can easily become dense or inaccessible. The real challenge is finding the story inside the data and making it land for a broad audience — without losing its authority.

Contribution

Brought in last minute to work alongside Edelman, Assembly and Microsoft, I developed the editorial narrative and flow for the inaugural 2021 Work Trend Index, The Next Great Disruption Is Hybrid Work: Are We Ready? The report drew on Microsoft Teams data and survey results from over 31,000 workers globally to capture how the pandemic had permanently reshaped professional life. My role was to shape the editorial spine of the report by writing the executive summary, crafting the headlines and producing copy throughout.

Outcome

The report was shortlisted for a Creative Data Lion at the Cannes Lions International Festival of Creativity — the same year Microsoft was named Creative Marketer of the Year. The Creative Data Lions recognize work where data becomes the creative foundation, not just supporting evidence. That’s exactly what this was.

What I worked on

Editorial narrative · Research storytelling · Executive summary · Headlines · Clarity and flow · Language that balanced authority with accessibility