Context

A luxury jewelry brand needs a name that feels inevitable — rare, considered and right in any language.

Contribution

As creative consultant, I named the boutique South Sea pearl jewelry brand Pérola and advised on early branding, voice and visual direction.

Outcome

The brand is no longer active, but the name — Portuguese for pearl, chosen for its softness, its specificity and its quiet elegance — speaks for itself.

What I worked on

Naming · Brand voice · Visual direction · Creative consulting