Context

Visual content is one of the most data-rich spaces in marketing, and one of the hardest to write about well. Turning image trends, search behavior and visual culture into content that’s useful, readable and on-brand requires both editorial instincts and genuine curiosity about how people see the world.

Contribution

As a contributor to Getty Images and iStock, I wrote across several content verticals including trend reports, visual insights, search guides and eBooks, covering everything from emerging image trends to the psychology of visual storytelling. I also wrote The Power of Visual Storytelling, a whitepaper that became a Ceros microsite and SlideShare with significant reach.

Much of my work for Getty Images is no longer live, but spanned articles, trend reports, visual insights pieces and ebooks on topics including visual storytelling, creative strategy, audio branding and image search behavior. Selected titles include:

Trend Reports

Getty Images Trends Team Makes 2017 Predictions · Visual Trends 2016 Mid-Year Report · Apple Makes a Mess of Color with New MacBook Pro · 10 Travel Trends, in Images · Is Your Creative Strategy Stuck in the Past?

Visual & Audio Insights

360° Imagery and the Power of Immersive Storytelling · Increased Immersion: Virtual Reality Filmmaker Shares Insights · Beyond Instagram: Standing Out in a Sea of Sameness · Who’s Behind the Visual Appeal of Olympic Uniforms? · Audio Branding: Using Music + Sound in Your Marketing Projects · What to Consider When Using Archival Images In Your Projects

Search & Utility

In Praise of the Peculiar: How and Why to Use Surreal Images · Outsider In: Celebrating the Outspoken, the Outré and the Rebel · Extended Human: Illustrating the Future of Mankind · Minimal Matters: Streamline Your Content with Visual Simplicity · Stand Out With Bold Images and Unique Perspectives · Curated Galleries: Bold Images that Drive Emotional Storytelling · Curated Galleries: Timely + Relevant Collections for Any Media Outlet · Creative Collections for Cross-Industry Tech Players

eBooks

Editorial Calendar 101 · The Ultimate Guide to Optimizing Your Creative Ads

Outcome

A content partnership that ran for 5+ years through NewsCred and then Industry Dive, producing work across Getty Images and iStock that spanned trend reports, visual insights, ebooks and utility content.

What I worked on

Trend reporting · Visual insights · Search behavior · Ebooks · Whitepaper · Content marketing

eBooks

Visual Identity 101: How to Create a Stellar Look and Feel For Your Brand

Using Imagery in Digital Marketing 101

Articles

Why Video Is a Must-Have for Any Creative Strategy

How to Use Vectors in Your Next Marketing Project

How A/B Testing Can Improve Your Social Media Advertising