Role

Writer and Content Specialist

Context

12+ year content partnership spanning NewsCred, Optimizely, Industry Dive and Informa TechTarget across several mergers and acquisitions. I’ve primarily produced the companies’ own editorial content with additional work for enterprise clients including Getty Images, Verizon, DIRECTV, Staples and Epson.

Contribution

My trademark is translating audience data, research and industry trends into human-centered stories via articles, white papers, ebooks and reports. Topics include brand analysis, cultural marketing, B2B content and demand generation, and generative AI’s effect on discovery along with the industry at large.

Outcome

A long-term, trusted partner with over 100 published assets currently live — and that’s just what’s survived the platforms’ migrations.